Our History
From Argo's founding in Italy in 1988, to Argo Industrial's arrival in South Africa in 1994, to a purpose-built regional headquarters in Kempton Park — this is the story of Landini, McCormick and Maschio Gaspardo in South Africa.
More than three decades in South Africa
The Beginning of Argo
Argo S.p.A. is founded in Italy by brothers Valerio and Pierangelo Morra, with a vision to build a world-class agricultural machinery group through strategic brand acquisitions.
Argo arrives in South Africa
Argo Industrial (Pty) Ltd begins operating in South Africa, initially representing the Landini tractor brand, and establishes its national headquarters in Boksburg, Gauteng — laying the foundations for a long-term commitment to Southern African agriculture.
Building a dealer network
Argo Industrial steadily expands its footprint across South Africa, building a growing dealer network for sales, parts support, technical assistance and after-sales service, and extending into neighbouring Southern African markets.
The McCormick brand joins the family
Following Argo Tractors' acquisition of the McCormick brand globally, McCormick tractors become part of the South African product offering — giving customers a choice between two premium Italian-built tractor brands.
Continued growth
Argo Industrial strengthens its position as one of Southern Africa's leading suppliers of premium agricultural machinery, with the Boksburg headquarters supporting an expanding dealer network across South Africa, Botswana, Zimbabwe, Zambia, Mozambique, Namibia and other Sub-Saharan markets.
Breaking ground for the future
Construction begins on a new, purpose-built regional headquarters in Pomona, Kempton Park — an investment of approximately R100 million reflecting Argo's long-term commitment to South African agriculture.
A new regional headquarters opens
Exactly a year after construction began, Argo Industrial officially opens its new 6,000 m² headquarters in Kempton Park and relocates its operations from Boksburg — bringing together a modern showroom, national parts warehouse, technical training centre, nine tractor and implement assembly bays, customer event facilities and a regional support centre under one roof.
Local assembly expands
With dedicated assembly facilities now operational, tractors and selected implements are assembled locally — improving product availability, delivery times, customer support and technical training for dealers across Southern Africa.
Complete farming solutions
Building on nearly three decades of experience in Southern Africa, Argo Industrial expands beyond tractors through a partnership with Maschio Gaspardo, one of Italy's leading agricultural implement manufacturers — so farmers can source tractors, tillage equipment, planters, seed drills and crop-care equipment from a single dealer network.
6,000 m² dedicated to sales, parts and service
The Kempton Park facility replaced Argo Industrial's long-standing Boksburg headquarters, bringing together a modern showroom, a technical training centre for the dealer network, nine tractor and implement assembly bays and a national parts warehouse — all built to support a growing dealer network across Southern Africa.
- Showroom, training centre & assembly under one roof
- National parts warehouse supporting fast dealer turnaround
- Serving dealers across South Africa and neighbouring markets
Three brands, one South African home
Today, Argo Industrial (Pty) Ltd is the official Southern African distributor for Landini, McCormick, Maschio Gaspardo, Morra and Sigma 4 — continuing a commitment to South African farmers that began in 1994.
